Our Selling Process

So you want to sell your home? You’ve come to the right place!

Along with determining the price of your home, there’s the marketing of your property, open houses, deal negotiation and more. The process can be stressful, and understanding it is the first step in a successful sales transaction.

The Shirriff Wells Advantage

The single most important decision you can make when selling your property is selecting the right Realtor for the job – that’s where we come in!

What is my home worth?

The single most important decision you will make with your Real Estate Professional is determining the right asking price for your property. Once you’ve achieved a realistic sales price, you can count on your property being professionally marketed and promoted to bring more buyers to your door. You can also expect to sell your home for the best possible price in the least amount of time.

The benefits of pricing right.

Your property sells faster because it's exposed to more qualified buyers.

Your home doesn't lose it's marketability.

The closer to the market value, the higher the offers.

A well priced property can generate competing offers.

Realtors will be enthusiastic about showcasing your home to clients.

Get your FREE property evaluation!

Should you renovate your property?

It’s always a good idea to spruce up the exterior and interior of your home before listing it for sale. But that doesn’t mean you have to undertake major and/or expensive project. Just a little effort will greatly increase the perceived value of your home. After all, if you wanted to undertake a large-scale project, you probably wouldn’t be selling!

There are some simple steps you can take to increase the perceived value of your home and make a great first impression – you can find them below.

Exterior appearance

• Keep lawns cut

• Trim hedges and shrubs

• Weed and edge gardens

• Clear driveway and clean up oil spills

• Clean out garage

• Power wash

• Touch up paint

• Plant colourful, inexpensive flowers in pots if necessary

At the front door

• Clean porch and foyer

• Ensure doorbell/locks work

• Repair any broken screens

• Fresh paint or varnish front door

Create a buying mood

• Make sure your home smells fresh and clean

• Turn on lights and open drapes

• Turn on air conditioner/heater

• Light the fireplace

Create space

• Clear halls and stairs of clutter

• Store surplus furniture

• Clear kitchen counter and stove top

• Clear closets of unnecessary clothing and stuff

• Remove empty boxes and containers

• Put away personal photos so buyers can envision the house as theirs

General maintenance

• Repair leaking taps and toilets

• Clean furnace and filters

• Tighten door knobs and latches

• Repair cracked plaster

• Apply fresh coat of paint/touch up where needed

• Clean and repair windows

• Repair seals around tubs and basins

• Replace defective light bulbs

• Oil squeaking doors

• Repair squeaking floor boards

Squeaky clean

• Clean and freshen bathrooms

• Clean fridge and stove (in and out)

• Clean around heating vents

• Clean around heating vents

• Clean washer and dryer

• Clean carpets, drapes and window blinds

• Eliminate pet odors and stains

Advertising your property.

The real estate marketing in both Toronto and the GTA is extremely competitive. With home prices rising every year, we want to ensure that you get the best value for your property, and part of this is showcasing it in the absolute best light possible to the largest audience.

Along with listing your property on the MLS system, the Shirriff Wells team offers direct mail, e-mail marketing as well as social media advertising services in order to get the most eyes on your property. This is of course coupled with stunning photos and/or a fully immersive virtual tour.

The future of real estate marketing.

Enter the immersive virtual tour – a completely new way to market and promote properties in a web savvy world. This product provides a comprehensive marketing experience that literally showcases a property from every angle. The information kit below describes all of the features, but the best way to understand the product is to demonstrate it.

How to hold a successful open house.

Most sales representatives will suggest a number of ways to market your home. As your real estate professional, Shirriff Wells will advise you on whether on open house would be advantageous. If so, here are some suggestions to help make your open house successful.

There are five steps to follow for a successful Open House. The first three are planning, promotion and presentation. Once you’ve done all that, the only step remaining is to cross your fingers and hope for good weather!

Plan your date.

As with most things in real estate, planning is critical to your success. Check your calendar and pick a date that won't conflict with other events that could divert your potential visitors - Mother's Day or the Superbowl Sunday? You may not get many visitors!

Give your home a mini makeover.

Remember that a home that looks well kept will create favourable impression. Make sure you cut the grass or shovel the sidewalk as the season requires. Plan on doing a little spot painting to perk up problem areas, oil squeaking hinges, tighten loose screws, and all the other little things that show a home is cared for.

Promote your property.

Your real estate professional is the expert here, and can advise you what marketing techniques will be used to promote your event. Whether it's direct mail, a virtual tour or social media, your representative will effectively promote your event. However, you can add to the process by partnering in the promotion too! Make sure to tell friends or family - any way that you can spread the word will add to the process.

Today's the day!

For your Open House day, we will also counsel you on how to present your home to its best advantage. Leaving on all the lights, having a fire burning in the fireplace, soft background music playing, and coffee brewing all add to the ambience and make a welcoming impression.

Take the day off.

We're the professionals - the best thing that you can do to make your open house a success is to get out and stay out! All joking aside, you'll get better results when your visitors feel free to poke about, linger, and ask very direct questions of your real estate agent. If you're present, they'll feel more constrained, and your sales representative may not even get an opportunity to identify any concerns they may have, and attempt to offer them options and solutions. So pack up the dog and the kids, and enjoy your day away trust your real estate professional to do the job right. After all, they're the experts!

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Ready to list your property? Have questions? We’re here to help!